Our Story
SI
Luxury Made Reachable
Pakistan’s first affordable luxury fashion house, built on fine fabrics, thoughtful design, and timeless elegance.
SilkCottonLinenLaceWoolCashmereDenimVoile
Born from a simple belief
SI was founded on the idea that luxury fashion should not be out of reach. Every piece begins with the world’s finest fabrics, handpicked for the way they feel, move, and last.
Affordable luxury, made for Pakistan.
Crafted with intention
Designed and made in Pakistan, SI celebrates the country’s textile heritage through contemporary silhouettes, clean lines, and thoughtful detail.
Founder
Ayesha Iftikhar
Ayesha Iftikhar is the Chairperson and Co-Founder of SI, the vision behind Pakistan’s first affordable luxury fashion house. She continues to guide SI with a belief that true luxury lives in the details — the fabric, the cut, and the confidence a well-made piece creates.
